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Connect Ads announced that it had signed an exclusive partnership agreement with TikTok for media representation in Egypt where Connect Ads will be exclusively responsible for all advertising sales and account management in the market.
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. As a platform for creating and discovering authentic and creative short-form mobile videos that make your day, TikTok has demonstrated high growth in the Middle East region especially in Egypt. With its easy-to-use video capturing and editing tools that encourage creative expression and entertainment, TikTok has seen very high engagement rates among its users, and brands in turn see TikTok as an exciting way to reach and engage with a broader audience.
“We are very excited about this new opportunity, starting the year with this partnership with TikTok represents a strong milestone for Connect Ads and positions us for a strong year ahead, we are proud to represent one of the fastest-growing short video platforms globally. I am confident that our cooperation will yield positive results for both companies as we present great offerings for brands to engage.” said Mohamed El-Mehairy, CEO of Connect Ads.
Scott Thwaites, Director of Partnerships for MENA & Turkey, said: “We are really excited to be partnering with Connect Ads to deliver more opportunities for brands seeking to reach and engage the TikTok audience. As the world embraces the smartphone era, this brings about shorter attention spans and a change in behavior of creating and consuming content. Therefore, short-form video is becoming increasingly the medium through which Gen Z and millennials are expressing themselves, as it's a richer and more vibrant channel for creative self-expression. We truly believe that brands using TikTok will be able to give users a sense of being part of the brand, turning them into authentic and powerful brand ambassadors.”
